Earth Day, 12-inch MacBook, Mac Permissions Repair

Repair Permissions in Apple’s Disc Utility fixes 90% of problems on your Mac

Apple celebrates Earth Day with green retail store logos, App Store promos — Apple Stores across the globe have once again turned their leaves green in celebration of Earth Day, while a special iTunes Store section highlights environmentally-friendly apps.

Steve Sande of Apple World Today buys a 12-inch MacBook — “It’s incredibly slim; even compared to the two MacBook Airs that I’ve owned over the years. It just feels different. I was surprised to see that it was about the same physical size, but thinner than an iPad Air 2 in a ClamCase Pro keyboard case.”

The ins and outs of an OS X Permissions fix — Since you use a Mac, then at some point you’ve likely run into the mention of a “Permissions Fix” as a solution to just about any problem—slowdowns, random crashes, your Mac not booting up. Because it can refer to a bunch of different problems, hearing this term might leave you wondering what it is, what permissions are, and whether or not you actually need to run this routine on your Mac.

12-inch MacBook, 10.10.4, 1984 commercial spoof, Apple execs, photos,

Ben & Jerry’s ice cream spoof of Apple’s 1984 commercial.

Apple’s 12-inch MacBook can use third-party USB Type-C cables — If you’re buying a new 12-inch MacBook and scrambling to find cables that work with the laptop’s new USB Type-C port, you have more options than Apple’s pricey cables. The Retina MacBook, by the way, bears the first fruits of Apple’s Anobit acquisition with its new in-house SSD controller.

Apple has seeded the first OS X 10.10.4 beta to developers for testing — One week after releasing OS X 10.10.3 with Photos for Mac, Apple on Thursday issued the first beta build of OS X 10.10.4 Yosemite to developers for testing.

Ben & Jerry’s Spoofs Apple’s ‘1984’ Commercial to Promote BRRR-ito — On April 20th, Ben & Jerry’s will introduce the BRRR-ito. And you’ll see why 4.20 will be exactly like ‘4.20.’

Apple makes it official: Steve Dowling is the company’s new PR chief — Steve Dowling has been leading Apple’s communications team for six months, and now the long-time public relations exec is now officially the company’s Vice President of Communications.

Apple’s Tim Cook is the most pay-efficient CEO in America, Bloomberg says — The unprecedented financial success Apple has seen since Tim Cook took over as chief executive makes him the best corporate leader in America when it comes to pay versus performance, according to a new Bloomberg executive ranking.

60-Second Tips: Using Photos for OS X to quickly fix a tarnished photo — In today’s 60-second tip, Apple World Today demonstrates how to use the new Photos app in OS X to quickly improve your less-than-perfect images.

How to Photoshop the colour of absolutely anything — Photoshop and Photoshop Elements are the ultimate re-colorizing tools because you can use them to put a fresh coat of paint on anything. You can repaint your car, change the color of your cabinets, and even recolor your hair before heading to the salon. Here are two easy ways to get it done that work in nearly any version of either program: