Did you know Microsoft is expanding its presence on Apple’s iOS 10 messaging platform with a new iMessage App designed to allow groups to search for movies, food, events and other entertainment options and vote on what to do? Does this surprise you?
It shouldn’t. Despite public posturing to the contrary, which hit its apogee under the madly gesticulating Steve Ballmer (thank goodness for his great replacement, CEO Satya Nadella), Apple and Microsoft have had a long and very rewarding relationship, with engineering teams collaborating on each other’s campuses for decades.
Apple uses Microsoft networking protocols; Microsoft embraces Apple video and audio standards. Microsoft Office works beautifully on Mac and iOS, and in fact, to my eyes, benefits from Apple’s superior (-looking) OS and monitor tech. And even Apple’s macOS has only had little updates over the last couple of years – meanwhile Microsoft is developing a future OS that will combine standard 2D display tech with 3D/holographics, VR and AR. This is called Fluent Design.
I guess we will see if Apple has any vision in this area … one day.
Meanwhile, Microsoft recently released its dev platform Visual Studio for macOS. Chipping, chipping, chipping away …
This is reasonable, sensible and productive. It’s how adults should behave, right? I think so. However, lately Microsoft has been making hardware, something it has almost never done, barring Xbox. In fact, Windows fans used to laugh at Apple because Apple made hardware as well as software. Then Microsoft made some awful products like that cack-coloured music player and the Windows Phone. Yuk.
But now, Microsoft is making the hardware that even Apple fans can be impressed by, while Apple fiddles while watching its hardware house burn down. Apple’s products are still beautiful, sexy, slim, minimalist … and obsolete, lagging generations behind other computers. Pro Mac users want and need their Macs to be grunty, and nothin’ else! They’ve got to the point where looks are secondary because Apple needs so desperately to up the computational power of its pro machines.
Some, unfortunately, have given up already – will they come back? We used to run stories about ‘switchers’ who had dumped Windows for macOS and couldn’t be happier.
Now there are even rumours that Apple is planning a new ‘pro’ iMac “designed to compete with Microsoft’s Surface Studio all-in-one PC“…
WHAT? That’s pure heresy right there! Also, Apple isn’t in the Virtual Reality space yet. There’s supposedly an Apple lab in wellington pursuing this, and Apple has made various VR acquisitions, but Apple’s hardware isn’t up to VR – Oculus dropped support for the Mac in 2016 because it wasn’t powerful enough. The only thing Apple seems to excel at now is 4K display support, but Windows is catching up fast.
Once we looked cool and progressive with our Apple gear.
Now we look like sad holdouts.
Anyway, it’s WWDC soon (New Zealand’s June 6th). Apple, will announce stuff. But I remember saying that last year … and the year before …