Tag Archives: Rebranded macOS and the fur of Macs

Rebranded macOS and the future of Macs, Civ BE deal, Irish data efforts, wifi updates, Congress off encryption


macOS rebrand? With WWDC imminent, there’s been some discussion that Apple may rename today’s OS X to macOS, in order to bring its branding in line with its other platforms: iOS, watchOS and the tvOS it unveiled last year for Apple TV.

The future of Macs — What future does Apple’s premium Mac platform have in a world where alternative Windows PCs have an Average Selling Price near $300, and where Apple itself has branded its iPad Pro as the “ultimate PC replacement”? PCs ASPs collapsed many years ago and iPads have been available starting at US$500 for half a decade now. Apple’s Mac sales have incrementally but significantly ratcheted upward over the past five years despite cheaper, simpler tablets and less expensive Windows PCs. So there’s still fuel in that tank. Apple could also move to ARM processors and there’s a lot more discussion at this Apple Insider link.

Civilization: Beyond Earth: The Collection at 50% off — Includes the full version of Civilization: Beyond Earth, the Exoplanets Map Pack & the Rising Tide Expansion.

Apple details efforts to ease environmental impact at Irish data centre — In an effort to allay local concerns over a massive data center project in Galway, Ireland, Apple this week offered greater detail on environmental initiatives it has planned for the site, from forest repopulation to the creation of a public woodland walkway. [For peat’s sake!]

AirPort Extreme and AirPort Time Capsule updates could be coming — According to MacRumors.com, the AirPort Extreme and AirPort Time Capsule are out of stock at many US Apple retail stores. You can still buy ’em at the online store, and the AirPort Express can still be purchased both online and in the retail stores. Of course, with the 2016 Apple Worldwide Developer Conference about two weeks away, it’s possible we could see updated units announced. The current models are a bit long-in-the-tooth. Apple last updated the AirPort Extreme and AirPort Time Capsule at WWDC 2013 with faster 802.11ac Wi-Fi, new designs, and other internal changes. The AirPort Express was last updated in June 2012.

Congress won’t consider mandatory encryption bill after Apple battle — Draft legislation that could’ve forced US corporations like Apple to decrypt data on-demand following a court order won’t be formally introduced this year, and has lost the support needed to advance anyway, sources said on Friday.