Tag Archives: new Apple videos

iPhone 7 latest, Instagram and the 7 cameras, new Apple videos, iPad prices and storage, Watch instincts


A10 Fusion powers Apple’s new iPhone 7 — Apple executives say the new A10 Fusion is the fastest smartphone chip ever. “Apple’s chip team has been killing it in performance,” said Phil Schiller, Apple’s senior vice president of marketing.
Apple’s new ARM processor allocates low-effort jobs to special low-powered cores, then ramps up the performance when needed. The upshot of this is better battery life. No, iPhone 6s and 6s Plus cases won’t fit the iPhone 7 and 7 Plus. iPhone 7 now or updated SE Later? The 4-Inch iPhone power user’s dilemmaWhy Apple killed the headphone jack [I’ve had a lot of discussion about that – Apple users don’t seem to realise that Samsung is the only major smartphone manufacturer that still uses the 3.5mm stereo jack, and even then, not all Samsungs still have it.] Anyway, Apple includes a Lightning to 3.5mm headphone jack adapter in every iPhone 7 pack, and will sell you another for NZ$15/US$9.
There’s more: stereo sound on iPhone 7 uses standard speaker plus earpiece in landscape mode – the iPhone 7 series of phones utilises the bottom speaker in conjunction with a balanced earphone on the device, instead of a second edge-mounted speaker. And finally, here’s a hands-on with the new EarPods (which Mac Observer calls ‘impressive’).

Instagram to take advantage of iPhone 7 Plus cameras, wide color gamut display in app update — Popular photo sharing app Instagram is developing an app update specifically designed to take advantage of Apple’s upcoming iPhone 7 and 7 Plus, the latter of which boasts two cameras for wide angle and telephoto photography.

Apple debuts new videos promoting health, 107-second iPhone event recap — Following Apple’s iPhone event yesterday, the company released a handful of videos showcasing the keynote and upcoming products, including iPhone 7, Apple Watch and AirPods, as well as five shorts promoting healthy life choices.

Apple drops prices, bumps storage on iPad line — The iPhone 7 and Apple Watch Series 2 were in the spotlight Wednesday morning, Apple quietly lowered the prices on the iPad line while bumping up storage. The 16GB storage option is gone and a 256GB option is available … just like the iPhone 7.

Apple’s instincts about the Watch buyer mentality prove correct — In May of 2015, when the Apple Watch first shipped, a few observers opined that it would be wise to buy the cheapest possible version, the Sport Watch. That’s because Apple would, they claimed, come out with a new model in 2016 that would callously make the original painfully obsolete. That would destroy any initial investment in high end models. But it looks like Apple’s instincts, in contradiction to that notion, have proved correct.