The actual Apple Watch, which has been announced, shown off and will be available next year, will no doubt just be a fancy, show-off watch to some people, but with HealthKit it can be a lot more. The real promise of the Apple Watch is in health monitoring apps.
Other things it’s supposed to be able to do is act as a remote for your iPhone and Apple TV. Actually, it won’t even work without an iPhone, so some people will have to buy both at once if they want the most fashionable tech time piece (once available) so far.
And ‘fashionable’ appears to be exactly what Apple is aiming for. Long before the actual object’s arrival, Apple has displayed prototypes at the Paris Fashion Week and the wrist device will appear on the cover of the November issue of Vogue China.
Apple approached Vogue China’s editor-in-chief with the (usual) Apple angle of the clever combination of technology, style and functionality.
It looks like Apple is trying hard to market its Apple Watch outside of the normal male 20-somethings that make up the majority of those launch-day queues, as Gizmodo points out. This means new markets.
Meanwhile, Apple devices have become so secure the FBI is complaining. Seems fantastical, right? It turns out it’s not impossible for police to look at the data on iDevices, it’s just more difficult.
The fantastically named Ronald T Hosko, former Assistant Director of the FBI Criminal Investigative Division, published an opinion piece in The Washington Post that proclaimed law enforcement anger at the changes. Gizmodo has an opinion piece going into personal security and personal privacy.
Meanwhile, Apple has been dealing with all the usual rubbish that gets written about them whenever the Californian giant releases anything. Bendgate was ridiculous: Apple sold 10 million phones in four days and 9 of the bigger ones got bent. As far as I’m concerned, anyone who puts c$1000 phone in their back pocket and then sits on it deserves trouble, or at least a bargain-basement head-examination. For goodness sake, if you go for the bigger iPhone 6, put a good case on it (Apple’s cases are available now and many third party ones are appearing) and don’t put it in your back pocket – or a bench vice!
Meanwhile, you may have heard that Apple’s Sapphire supplier (it’s the material for the high-tech, super-tough lens in the two iPhone Sixes) has filed for bankruptcy. How could they, with an Apple supply contract?
GT Advanced Technologies’ bankruptcy filing continues to take strange turns. A day after signalling its intention to wind down operations and presumably sell whatever assets remain, a report from MacRumors relayed that GTAT filed court documents seeking to free itself from the executed contracts it signed with Apple, calling the terms of the deal “oppressive and burdensome.” GTAT plans to be fully wound down by December. You have to wonder why Apple doesn’t just buy it and run it properly if it wants Sapphire.
The somewhat unforeseen and unseemly demise of this supplier has turned up some interesting facts. GT Advanced revealed it could have had to pay a US$50 million fine if it leaked information about Apple products. This showed up in court documents, according to the Financial Times’ Tim Bradshaw.
You might recall that current Apple CEO Tim Cook was the supply chain expert who made everything work like clockwork – a big part of the rise of Apple over the last decade. Apple has been criticised for its incredibly stringent supply chain conditions before, but this time it’s in the US, so I expect this issue will get a bit more exercise in the press.
At the same time, a report has emerged about the crazy work culture at Apple. Former Apple managers Don Melton and Nitin Ganatra got together and discussed, amongst a slew of other fascinating topics, the hectic and always-on work schedule that comes with being a manager at Apple in a Debug podcast. During the podcast, Melton says “there is no way you can cruise through a job at Apple. That just does not happen for anybody I’ve ever seen.” Melton adds “… these people are nuts”.
You can read more, along with a link to the podcast, at TUAW.