Tag Archives: engineers claims boring

Apple most intimate, engineers claims boring, macOS kernel issue, SSD Health Check, Apple Music interview


SSD Health Check, for MacBook and MacBook Pros without old-fashioned hard drives, is only NZ$1.29 in the Mac App store
SSD Health Check, for MacBook and MacBook Pros without old-fashioned hard drives, is only NZ$1.29 in the Mac App store

Apple is the most intimate brand in the US — Brand intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. The top-ranked intimate brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the past 10 years, according to MBLM’s Brand Intimacy 2017 Report, which is the largest study of brands based on emotions. The most intimate brand in the US is Apple, followed by Disney and Amazon.

Former Apple engineer claims Tim Cook Made Apple boring — Former Apple engineer Bob Burrough has been arguing that CEO Tim Cook has made Apple boring. In a combination of tweet storm and an interview with CNBC stemming from said tweetstorm, the engineer said Cook has eliminated conflict within Apple, but that sapped its vitality in the process. Burrough argued that Steve Jobs ruled with ever-shifting chaos, where product triumphed over hierarchy.

Apple fixes El Capitan kernel issue in supplemental security update — Apple has issued a supplemental security update for OS X 10.11.6, fixing a kernel issue for El Capitan users that causes affected Macs to ‘occasionally become unresponsive.’ [This wasn’t yet available this morning in NZ between 7-8am.]

SSD Health Check is new drive utility for macOS — B-Eng has announced SSD Health Check 1.0, the company’s new drive utility for macOS. It will alert you when your solid state disk is in a critical state or reaches other critical limits. SSD Health Check 1.0 costs NZ$1.49/US99¢. It’s available worldwide through the Mac App Store.

Larry Jackson, Zane Lowe, Bozoma Saint John interview addresses ambitions, goals for Apple Music — The trio of Apple Music leads sat down in an interview to discuss the evolution of the service after 18 months, working with Apple, and how the music industry will have to adapt in the next decade.