The Rock ads, Apple & Education, iPhone/iPad sales, iVac, Cochlear streaming, Echo vulnerability

Apple shares three new iPhone 7 ads featuring Dwayne ‘The Rock’ Johnson — Apple has posted a trio of ads starring Dwayne The Rock Johnson to YouTube, with the short spots featuring extended scenes taken from the Rock X Siri: Dominate the Day mini movie.

Apple in education: what’s the truth? During Apple’s Q3 Earnings Report, Tim Cook was able to crow a little about iPads in education. He could do that because, for the first time in four years the general decline in iPad sales has been halted. But if he’d made those same very positive claims a year ago, or a quarter ago, it all would have fallen on deaf ears. Failure is a shaky platform to boast from.
First, when Apple has a big iPad sales win with a school district or two, it can sound impressive. See: “Apple iPads in Education are Stronger This Quarter.” But 19,000 or even 40,000 iPads doesn’t tell the whole story. The duration of the commitment isn’t provided. And then 40,000 iPads is a drop in the bucket compared to 11.4 million total sales. Mac Observer investigates.

Apple beat Street estimates with strong Q3 on iDevice sales — Apple reported better than expected earnings for its third fiscal quarter of 2017, raking in $45.4 billion in revenue led by strong iPhone sales of 41 million units and a return to growth for iPad. AppleInsider breaks down the performance in this video.

Tidying up with the iPhone-controlled Ecovacs Deebot N79 vacuum cleaning robot — Apple World Today has checked out a floor cleaning robot from Ecovacs. The Deebot N79 (US$199.98) is designed for deep-cleaning of carpets and other surfaces, and the feature that makes it of interest to Apple World Today is that an iPhone app can be used to control and schedule cleaning.

Apple has developed new BLE Audio streaming tech for users with cochlear implants — Apple is work on Bluetooth Low Energy Audio, a new technology that streams digital sound directly to hearing air implants, enables people with hearing impairments to communicate and use their iPhone as mic via iOS 10’s Live Listen feature.

Amazon Echo vulnerability allows hackers to eavesdrop with always-on microphone — A security researcher has shown off the potential danger of internet connected speakers being used to listen in on private conversations by publishing details of how to hack earlier models of the Amazon Echo via a hardware-based vulnerability that cannot be fixed with a software patch.