Portrait ad, eBook sales down, AirPods satisfy, apps abandoning Apple Watch


Apple’s latest video ad continues focus on iPhone 7 Plus Portrait Mode — Hammering home a common marketing point (and as iPhone sales slip a little), Apple has released a new commercial, The City, demonstrating the Portrait Mode available on the iPhone 7 Plus. The commercial depicts a couple roaming through Shanghai, enjoying various activities together and snapping photos. A key conceit is that by using Portrait Mode, iPhone owners can make literally make everyone else disappear.

eBook sales down, while paperback and hardback sales rise — This isn’t good news for the iBook Store [has there ever been any good news for the iBooks Store? Apple doesn’t seem to really care about it] or any seller of digital books): sales of consumer eBooks plunged 18.7% in the US and 17% in the UK in 2016 over the first nine months of 2016, according to the Publishers Association, and as noted by CNN. Sales of physical books and journals went up by 7% over the same period, while children’s books surged 16%.

Customer satisfaction with Apple’s AirPods is extremely high — Customer satisfaction with Apple’s AirPods is extremely high. Ninety-eight percent of owners of the device said in a survey by Creative Strategies and Experience that they really, really liked the device.
In fact, 82% said they were “very satisfied.” The overall customer satisfaction level of 98% sets the record for the highest level of satisfaction for a new product from Apple. When the iPhone came out in 2007, it held a 92% customer satisfaction level, the iPad in 2010 had 92%, and Apple Watch in 2015 had 97%.

Major apps abandoning Apple Watch, including Google Maps, Amazon & eBay — In recent months, major companies that offered dedicated Apple Watch apps have since abandoned the platform, quietly removing support for watchOS in updates submitted to the App Store.

 

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