Apple to expand Search Ads to three international markets, debuts new management tools — Apple on Wednesday announced Search Ads will arrive in three new countries on April 25 (our ANZAC Day), the service’s first expansion since a launch in September, and introduced a few ad management tools to streamline the process for developers.
Search Ads allow developers to purchase promotional ads that show up in iOS App Store searches. Available on devices running iOS 10, the feature uses special algorithms to ensure promoted apps relate to consumer queries, thus boosting app discoverability. Apple’s upcoming expansion delivers the service to users in Australia, New Zealand and the UK.
Apple’s Augmented Reality plans may include iPhone 8 Smart Connector for special glasses — Apple’s iPhone 8 will reportedly include an iPad Pro-like smart connector that may be the link up for augmented reality and virtual reality headsets. The report is tenuous, but the idea that Apple is ready to introduce its augmented reality platform this fall is interesting. [You know what? Apple’s future devices might include anything.]