iPhone trends, Apple chips, Qualcomm slap, suing Swatch


(Image from GearMix)

US teen iPhone ownership hits all-time high, interest in Apple Watch ticks up — Apple’s mobile products continue to rise in popularity amongst US teens, as fresh survey data from Piper Jaffray shows more than three out of every four teens now own an iPhone and even more intend to buy. Meanwhile TrendForce reckons iPhone production volume is down, but overall sales are improving.

‘Strong evidence’ Apple working on custom power chips for 2019 iPhones — Apple is likely developing custom power management chips, working on the technology at facilities in Germany and the US, an analyst said on Tuesday, believing Apple is setting up power-management design centers in Munich and California. Bankhaus Lampe’s Karsten Iltgen further claims that “about 80” Apple engineers are already working on a custom chip, with plans to use it in iPhones “as early as 2019.”

Qualcomm slaps Apple with countersuit over patent royalties, claims unspecified damages — Responding to a volley of patent royalty lawsuits initiated by Apple, Qualcomm on Monday escalated the legal battle with a countersuit claiming the litigation is a gambit seeking lower licensing fees. Qualcomm is citing 35 specific defenses to Apple’s allegations.

Apple sues Swatch over ‘Tick different’ trademark — Swiss watch conglomerate Swatch is again under fire for allegedly capitalising on successful Apple marketing. The watchmaker is being taken to court for emblazoning ‘Tick different’ on certain watch models, a phrase Apple claims is a play on its 1990s ‘Think Different’ ad campaign.
Lodged last week, Apple’s complaint is being adjudicated by the Swiss Federal Administrative Court, reports Watson. In order to successfully argue its case, Apple will have to prove that at least 50 percent of consumers associate “Think Different” with Apple branding. [Unlikely – Apple’s slogan was popular when Apple had a tiny following compared to today.]

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