In a rather shocking announcement, and despite reputedly brisk sales of the new MacBook Pro with Touch Bar, Apple has dropped to fifth place in Laptop Magazine’s annual ranking of laptops. It held top place in that ranking until this year since 2010, which was pretty incredible in a ranking that compared PC (ie, non-Apple) laptops. For the rankings, Laptop Magazine considers the best combination of quality products, cutting-edge innovation, helpful support, sleek designs and strong value.
Actually, I think Laptop Magazine made some good points, at least about the processors and ports. The most particular ‘ouch’ might be LM’s comment “the 13-inch [MacBook] Air feels like leftovers that have been left out on the counter for over two years, complete with a 5th Generation Intel Core chip. (We’re now on 7th Gen, people.)”
This underscores a valid criticism of the whole Mac line, which Macworld scathingly calls “a showcase of old technology“. This includes the Pro which was a cutting edge professional powerhouse at launch for about six months and then never really updated again, for years, while the PC world romped away with ever more powerful and ever more affordable alternatives. For professionals, at a certain point, price trumps brand loyalty. Many professionals passed this point already three years ago.
But the hopeful bit came a few days back, when Apple’s Phil Schiller talked about an updated Mac Pro available now, but more importantly a more expandable, wholly-new Pro that will come out next year and other new Macs that will be more imminent.
As for the MacBook Pro with Touch Bar, I really want one and I have the money. My MacBook Pro is 5 years old and staggering under it’s workload (it gets used a lot), but I was teased Kaby Lake Intel CPUs and I decided I’d hold out for them, since it’s already available. But Apple decided to hold with the previous Intel Skylake CPUs …
So I’m still waiting.
Maybe Apple doesn’t need money from Mac sales since it makes so much from not paying tax? I don’t know.
But this all rather begs the question, why does Apple, with all its power and money, wait for things to get so bad before doing anything about it? And not just in one instance (the Pro), but in many? (MacBook air, mini) while releasing an anaemic, over-priced machine without a niche (MacBook)?
Since, as Marty Edwards points out, Apple could just decide to conquer the PC world completely if it actually wanted to.
So to me, Schiller’s reassuring statements didn’t actually answer many questions, and I won’t be reassured until I actually see progress.