Apple upgrades 2013 Mac Pros with more cores & faster GPUs — Apple on the US Tuesday [ie, NZ today] announced modest upgrades to existing 2013 models, increasing the performance of stock configurations. The base NZ$5199/US$2999 model is being boosted from 4 cores to 6, and from twin AMD FirePro D300 cards to a pair of D500 units. The NZ$6899/US$3999 model is growing from 6 cores to 8, and switching its twin GPUs from the D500 to the D700. But the new Pros are otherwise unaltered, missing technologies like USB-C or Thunderbolt 3.
In even better news, an all-new Mac Pro with modular design is coming in 2018 along with Apple Pro displays — They won’t arrive this year, but Apple has also revealed that the Mac Pro will live on with an entirely new design that will be easier to update on a regular basis, and that Apple-branded professional displays are also in the product pipeline.
Apple garnered a lot of good will today (now about the AirPort product line) — Apple gained itself an incredible amount of good will today by announcing: the 2013 Mac Pro wasn’t expandable enough and that a more modular model is in the works, along with new Apple displays; new iMacs are coming this year, some with pro level capabilities; and that the Mac mini is staying in the line-up.
Phil Schiller, Apple’s senior vice president of Worldwide Marketing, apologized about the “pause in upgrades and updates” to the Mac Pro, and promised that Apple will have “something great” to replace it and that Apple chose to be more transparent with today’s news because it “cares deeply” about pro users that “invest so much” in the Mac.
Apple’s Mac mini an ‘important product,’ staying in lineup — Despite being one of Apple’s most neglected lines, the Mac mini is an “important” product and won’t be cancelled anytime soon, according to Apple marketing chief Phil Schiller.
Apple plans new iMac configurations targeting pro users for later this year — Despite the delay in new Mac Pro models arriving on the market, Apple is still aiming to target professional users looking for new Macs, and has revealed plans to release new iMacs this year with new configuration options that could be attractive to prosumer and creative users.
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