Take Better Photos with your iPhone, Snapchat specs, new iPads rumoured for March


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Take Better Photos with your iPhone — The latest creation from CreativeTech is a little iBook that helps you take better photos, and it will set you back just 99¢. Based on a very popular lecture presented last year, Take Better Photos on iPhone and iPad is by Mark Webster and Paul Luker and represents the first of the New Zealand publishing company’s Quickguide series which will always feature short, clear, concise and handy guides about … anything we think will be handy in a clear, simple and concise format.
Check out this lovely little iBook now – click Get Sample for some free pages, or drop a mere 99¢ to own the entire thing, which you can install on iPhone, iPad or Mac to refer to any time (one purchase installs on all your Apple devices signed into the same Apple ID). Take Better Photos on iPhone and iPad is available in 51 countries for NZ99¢ (it’s also Australian and US 99¢).

Snapchat begins online sales of iPhone-connected Spectacles — Snap on Monday launched online sales of the Spectacles, its iPhone- and Android-connected smartglasses, finally expanding beyond its rare vending machines and a pop-up store located in New York City. A pair of Spectacles costs US$129.99, and comes bundled with a charging case and cable. Black, coral and teal colours are available, all of which are expected to ship in 2 to 4 weeks. Extra cases are US$49.99 each, while cables are US$9.99.

Apple may debut new iPads at March event — A rumour maintains Apple will host an event in March to introduce a new iPad Pro lineup, including 7.9-inch, 9.7-inch, 10.5-inch, and 12.9-inch models, as well as other product announcements, according to the Japanese website Mac Otakara.

Workflow 1.7 for iPhone quickly saves notes and images — The latest update to automation app Workflow 1.7 makes it simpler to get started and better to streamline multi-app user processes. AppleInsider walks you through setting up your first workflow, and tailoring it specifically to what you need.

Apple 5th most trusted, thermal printer driver, ad policy


(Image from DesignArch)
(Image from DesignArch)

Apple places 5th on corporate reputation poll, Samsung drops 42 spots — Apple is the fifth most reputable company in the United States, with the results of an annual poll into the public perception of a company putting the iPhone producer ahead of Disney, Google, Tesla, and Netflix in the rankings. Microsoft is at 20 while Amazon came in first. Last year Samsung was 7th, but the Galaxy Note fires and the scandal that has seen the CEO arrested haven’t even helpful.

Peninsula Group launches thermal printer label drivers for macOS — The Peninsula Group has released a series of free macOS-compatible drivers that support thermal printer manufacturers including Zebra, Datamax, Honeywell and Brady with the goal of making it easier to print labels.
Using web based shipping services form companies like UPS, FedEx and DHL is now possible; even Amazon FBA is supported. You can print readable barcodes, text and images from any website or application.

Apple’s marketing efforts to focus more on digital, regional campaigns — According to Adweek, Apple has restructured its relationship with its ad agency, TBWA\Media Arts Lab, to focus more on creating digital and regional campaigns and less on translating, or ‘localizing’, big brand campaigns for global markets.

iPad Pro ads, Billboard cover, travel apps, best Warhammer 40,000 games, Where Cards Fall


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It’s been long time since Apple has used a Microsoft product to extol the virtues of an Apple device.

Apple launches new series of iPad Pro ads as anticipated hardware refresh looms — Apple has released four new commercials for the iPad Pro, coming amidst several rumors that the company is planning to update the iPad lineup within a matter of months. [Apple likes to diminish stock of outgoing models. Of course, once a new model arrives, you can get the outgoing ones at discounts …]
Each of the spots is in response a Twitter post, and make a different claim about the tablet. Three of these compare the Pro with a computer, noting for instance that it can run Microsoft Word, yet doesn’t get PC viruses.

New Billboard cover features photo shot with Apple’s iPhone 7 Plus — The cover of the latest issue of Billboard Magazine – showing Fifth Harmony singer Camila Cabello – was shot on an iPhone 7 Plus at the request of the magazine. The photographer normally relies on high-level professional gear, such as a Mamiya 645DF+ medium-format camera or a Canon 5D Mark III, supplemented by other tools such as lighting systems. The 645DF+ alone costs about US$5000 with a single 80-millimeter lens, whereas an iPhone 7 Plus starts at US$769. The iPhone 7 Plus is Apple’s first device with a dual-lens camera, which enables its special Portrait mode.

Apps to load to leave before you leave for that big trip — Apps that are good to either install or familiarise yourself with prior to your departure, including for cruises.

The best Warhammer 40,000 games for the iPhone and iPad — There are dozens of Warhammer 40,000 games available for iOS, but which are the must-plays? AppleInsider examines them, and purges the heretical ones.

Where Cards Fall: new game trailer from Snowman & The Game Band — Last August, Snowman (the game house behind the mega-hit Alto’s Adventure) and The Game Band teased us with a trailer for a new game called Where Cards Fall. The game was first teased in an email in March of 2016, and the only word we got was that Where Cards Fall would be shipping in 2017. A new trailer just arrived, showing some of the actual game play. The game will be available for iPhone, iPad, Apple TV, and Mac (and even PC).

Touch Bar support for Office for Mac, Sydney bomb threat, Wireless Power Consortium, SoundSource 3


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Microsoft rolls out MacBook Pro Touch Bar support to all Office for Mac suite users — Following after a brief beta preview, Microsoft is rolling out support for the MacBook Pro Touch Bar to all users of Office for Mac, with the update providing quick access to functions from the new dynamic display panel.
For Microsoft Word, MacBook Pro users will gain a “Word Focus” mode, which hides all onscreen ribbons and commands on the main display, to help users focus on their work. Formatting tools are instead displayed on the Touch Bar, keeping them available to use, but not distracting the user.

Bomb threat forces evacuation of Apple’s flagship Australian store — Apple’s flagship Australian store was briefly evacuated mid-day on Friday, in what appears to have been a response to a bomb threat, according to local media reports.
The three-floor Sydney outlet, located on George Street, was cleared out just prior to 1 p.m. local time “as a precaution” during a “police operation,” a spokesperson for the police informed Business Insider.

Some implications of Apple joining the Wireless Power Consortium — While the news of Apple joining the Wireless Power Consortium doesn’t offer absolute clarity of Apple’s future plans (besides hinting that the next iPhone will support wireless charging), it does reveal some things to the wireless power industry as a whole.

Revamped SoundSource 3.0.0 brings quick audio source & output switching back to Mac after 5-year hiatus — A pair of old OS X audio routing applications have regenerated, and have merged to form the new SoundSource 3.0.0 by Rogue Amoeba —and AppleInsider takes a look at the offering.

Futurology ~ Super Earth, Planet 9, NASA space pooh, exploration bots, Spanner, AI’s killer instinct, Trump crazinesses, ancient Chinese beer, Woolly Mammoth


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60 new planets include a Super Earth — An international team of astronomers has found 60 new planets orbiting stars close to Earth’s solar system, including a rocky “super Earth.” The experts also found evidence of an additional 54 planets, bringing the potential discovery of new worlds to 114. One, called Gliese 411b (that’s an artist’s impression, above), has been generating plenty of attention. Described as a “hot super Earth with a rocky surface,” Gliese 411b is located in the fourth-nearest star system to the Sun, making it the third-nearest planetary system to the Sun.
~ But Gliese411b is actually too hot for us to live on. 

Planet 9 has a new team — Since Pluto was infamously demoted to a dwarf planet in 2006, some astronomers have turned their attention to finding the true Planet 9, a hypothetical, Neptune-sized world that orbits the Sun at least a few hundred times further out than Earth. While there’s no shortage of ideas about what Planet 9 could look like – or what it may have experienced throughout its life – so far, no one has been able to spot this elusive world.
~ Go Team 9!

NASA’s space pooh competition — NASA needs a new method that can handle an emergency situation in which an astronaut may have to go longer periods in a poop-filled suit. Crowdsourcing site HeroX handled the duties of pulling together all of the submissions for NASA’s judges and it was a record-setting campaign. Since October, more than 5000 ideas were floated by 20,000 people working as individuals or teams.
~ I can think of many other human problems massed teams could be focussing on. 

Exploration robot competition — Nearly two dozen teams are racing to develop robots that can investigate, map, and conduct science at extreme depths, and under serious time constraints. They’re also competing for $7 million in prize money.
~ And am I the only one bothered by the competition sponsor being Shell? 

Google’s remarkable Spanner is now open — Before Spanner, machines couldn’t keep databases consistent without constant and heavy communication, and communication across the globe took much too long. But Google’s Spanner works because those engineers found a way to harness time. And now Google is offering this technology to the rest of the world as a cloud computing service.
~ And once Trump’s minions find out how to harness this, we’re really screwed. 

AI proves to have a killer instinct — And before you get too comfortable, researchers at DeepMind have been working with two games to test whether neural networks are more likely to understand motivations to compete or cooperate. But the dueling agents were, at times, likely to light each other up with ray gun blasts to get ahead.
~ This is true binary, surely: on or off …

And in Trump crazinesses — Some voting errors and glitches may be coming from outer space, according to scientists who discussed this cosmic conundrum today at the annual meeting of American Association for the Advancement of the Sciences in Boston. Although this does not mean that aliens influenced the US 2016 election. which I’d welcome as an explanation, at this point.
Russian President Vladimir Putin signalled he wanted to help avoid the nuclear apocalypse during his first phone call with President Donald Trump, and Trump fumbled it because he had no idea what the most important treaty between America and Russia was.
But at least IBM backs him: IBM CEO Ginni Rometty has taken some major heat from her employees for continuing to advise President Trump, and that seems likely to continue in the near future. Rometty just sent out a new internal memo defending her collaboration with the Trump regime, and like every IBM statement to come before it, the whole thing is pretty weak. Well, hey, this is the company that controlled the information flow for the Holocaust after all.
And the White House has blocked the listing of US bumble bees as endangered species …
~ Remember, actual human beings voted for this living US parody of a Banana Republic despot.

5000-year-old Chinese beer brought back to life — Stanford University students have recreated a Chinese beer using a recipe that dates back 5000 years. The beer “looked like porridge and tasted sweeter and fruitier than the clear, bitter beers of today,” said Li Liu, a professor in Chinese archaeology.
~ Sounds yum.

Wooly mammoth may yet return — The woolly mammoth vanished from the Earth 4000 years ago, but now scientists say they are on the brink of resurrecting the ancient beast in a revised form, through an ambitious feat of genetic engineering.
~ I’m imagining a future of very big woollen jumpers. 

Five Tip Friday ~ Siri’s Batman Easter Egg, AirPods volume control, save emails into PDFs


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1/ Siri has a LEGO Batman Easter Egg — Once these hidden little gems proliferated through Apple stuff but steve Jobs banned them. But sometimes you find them, and they’re even more precious now that they’re so rare. Press-and-hold your iPhone’s Home button to activate Siri, and get your Batman on by saying ‘Hey, computer’  and Siri respond with bat-appropriate comments. Cool huh? (This also works on Siri for Mac.)

2/ AirPods volume control is via Siri — Telling Siri to “increase/decrease volume” will land users at the nearest default level —0, 13, 25, 38, 50, 63, 75, 88 and 100 percent.

3/ Add percentages — You can add percentages from 0 to 100 percent onto the back of volume control commands. Granular changes within two percentage points are hardly noticeable, but tweaks above three points are surprisingly distinct.
For those who want greater control, Siri lets users set audio output volumes by percentage.
First, invoke Siri with a double tap on an AirPod, or say Hey Siri or long-press your iPhone/iPad Home button. Now say, “Set volume at 53 percent” or “lower volume to 23 percent.” Apple’s virtual assistant is capable of understanding a number of command variations including “raise/lower volume,” “turn sound up/down,” and “increase/decrease volume,” among others.

4/ What percentage are you at? To discover current listening levels, users can ask Siri, “What percent is the volume?” or “what is the volume?”

5/ Print PDFs from emails — There is another hidden feature in iOS – this one lets you print-to-PDF with any email. This doesn’t require a third-party app or another email client: you can do it inside Apple Mail with 3D Touch. Open Apple Mail on your iDevice (iPhone and iPad). Open the email you want to save. Tap the Reply button and a menu pops up with three options: Reply, Forward – and Print. Tap Print.
You’ll now see a screen where you can select a physical printer over Wi-Fi. But if you 3D Touch the email (press harder on the screen, a feature added from iPhone 6s), this message it will ‘pop’ and add a Share button at bottom right which lets you Share the email to PDF. This works for single page emails and emails with multiple pages. It’s a great way to save email receipts or important emails from VIPs.

The Straw, Siri vs Alexa, saving Netflix vids, Apple Watch status icons


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McDonalds parodies Apple ad — The McDonald’s ad uses Jeffrey Roy, identified as the company’s “person with British accent,” who parodies Jony Ive by explaining that while the STRAW isn’t “so revolutionary, it changes everything,” it’s “close.” The video goes on to mock Apple’s tendency to over-emphasize minor design elements, including use of the term “magical.” [Can’t beat an “adjective inducing masterpiece”.]

Who’s more Intelligent, Apple’s Siri or Amazon’s Alexa? Microsoft has Cortana Artificial Intelligence and Google has Assistant. On your iOS and tvOS devices, we have Siri. If you’re an Amazon fan, Alexa is present in the Echo, Echo Dot, Fire TV and Amazon Tap. All of these are very capable virtual assistants, but Siri and Alexa seem to dominate the artificial intelligence landscape for many of us. So which is more intelligent? [OK, so I asked Siri on my Mac, and it offered me the contact details for someone called Alexa. But on your iDevice at least, make sure you set Siri to the NZ accent or you’ll get nowhere. You can do this on your Mac, too, in System Preferences>Siri under Language.]

How to save Netflix videos for offline viewing on an iPhone or iPad — A feature you’re bound to see more of in streaming video apps is support for offline caching – that is, the ability to temporarily download a show or movie so you can watch it later without internet access. Here’s how to do it for Netflix, one of the most popular video services on iPhone and iPad.

What’s with the Status Icons at the top of Apple Watch — Cupertino has added several new status icons to the list on Apple Watch, so here’s what they are and what they mean.
Note that you can always access the Apple Watch User Guide. From your connected iPhone, go to the Apple Watch app and tap My Watch>General>About>View the Apple Watch User Guide. The description of the status icons are in the Get Started section.

WWDC to San Jose, Fortune’s Most Admired, Setapp, Apple Music lyrics, Luminar deal ends soon


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Apple has announced its 28th annual Worldwide Developers Conference (WWDC), and it has moved to San Jose — McEnery Convention Center in San Jose, to be exact. The conference, kicking off 5 June, will inspire developers from all walks of life to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac.
Since 2003 it has been held at Moscone West in San Francisco.
To get tickets you need to be a registered Apple Developer Program and Apple Developer Enterprise Program member as of February 16, 2017, by 5:30 AM pacific time. That means if you aren’t already in Apple’s developer programs, you don’t qualify for a conference pass.
The artwork Apple is using for its 2017 Worldwide Developers Conference (above) is based on a poster for a Spanish film festival from 2010; both were created by the same artist.

Apple is Fortune’s 2017 World’s Most Admired company — Every year, Fortune puts together a survey of corporate reputations called The World’s Most Admired Companies. This year, Apple leads the list.

Setapp is like Netflix for apps — The software subscription model is here to stay. Microsoft and Adobe have already embraced it with Office 365 and Creative Cloud respectively. Even apps from smaller independent developers like 1Password and TextExpander are now offered as monthly subscriptions.
Setapp is a new subscription service from MacPaw which provides access to more than 60 Mac apps for US$9.99 (about NZ$14) a month. It’s an ambitious undertaking by MacPaw, best known for popular Mac utilities like CleanMyMac and Gemini, and the company has done a masterful job.

How to view Apple Music lyrics on a Mac (and iDevice and Apple TV) — When lyrics are available (and they’re not for all songs), you can read them in in iTunes on your Mac or PC; in the Music app on your iPhone, iPad, iPod touch; or in the Music app on your Apple TV.

Luminar deals ends soon — You can still by Luminar for US90 instead of US$161 but the deal is ending soon. Luminar gives you awesome control in enhancing images and it’s really easy to use.

iPhone number 1 again, Trump’s Reich likes secure message app


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Apple’s iPhone reclaims top position in global smartphone sales — Global sales of smartphones totaled 432 million units in the fourth quarter of 2016, a 7% increase over the fourth quarter of 2015, according to Gartner, Inc. The fourth quarter of 2016 saw Apple leapfrog past Samsung to secure the number one global smartphone vendor position, notes the research group.
In 2016 overall, smartphone sales to end users totaled nearly 1.5 billion units, an increase of 5% from 2015. It’s taken eight quarters for Apple to regain the No. 1 global smartphone vendor ranking, but the positions of it and Samsung have never been so close, with only 256,000 units difference.

Secure messaging app Confide for iOS finds popularity with White House staff, reporters — A messaging app available for both iPhone and Mac called Confide is finding unusual success at the Trump administration White House – both among government staff and journalists. Staff are using the Confide app to avoid being blamed for leaks to the media, currently the subject of an popular with reporters who work on the White House beat.
Confide is available for iOS, Mac, Windows, and Android, with iMessage and Apple Watch versions as well.
President Trump is said to be upset about repeated leaks of normally confidential confirmation, such as the details of calls to foreign leaders. This is ironic since Apple has come under fire from politicians including Trump for its own privacy practices, including end-to-end encryption on iMessage and FaceTime, and full disk encryption for iOS.

Mac security under threat, Russian hackers, Apple Music Video, SoundSource for Mac


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GarageBand update to 10.1.6 patches potentially malicious exploit — Hidden in the Mac App Store updates tab the past day or two has been an update for GarageBand to version 10.1.6. While the update notes state that the new code is to fix “Performance and security issues”, it appears that the primary reason was to shut the door on a vulnerability in GarageBand.
Opening a “maliciously crafted” GarageBand project file could cause “arbitrary code execution”.  {So take note: you have to open a GarageBand file someone sends you to be vulnerable, but still, it shows Apple’s profile is so big now, the malware makers and hackers are finally looking seriously at exploiting us – and read on.]

‘Xagent’ malware arrives on Mac, steals passwords, screenshots, iPhone backups — A Russian hacking group accused of interfering with last year’s US presidential election has evolved its Xagent malware package, known for its ability to infiltrate Windows, iOS, Android and Linux devices, to target Macs, according to a report on Tuesday. The Mac strain of Xagent is similar to its predecessors in that it acts as a modular backdoor for intruders, reports Ars Technica.
Circumstantial evidence suggests APT28, also known as Sofacy, Sednit, Fancy Bear and Pawn Storm, has deep ties with the Russian government. The shift in hacker attention from Windows to Apple products is likely due to the success of iOS, an operating system used by a huge percentage of smartphone users worldwide. [So meantime, be careful downloading any software unless it’s from the Mac App Store or trusted developers like RogueAmoeba.]

Eddy Cue says video is a big part of Apple Music’s future — The future of streaming music is streaming media, according to Apple’s Eddy Cue, which is why the company is behind shows like Carpool Karaoke and Planet of the Apps. The “Apple Music is more than just music” message is one he’s already expressed, and it’s a sign Apple’s competition in the streaming music market is growing beyond Spotify and Tidal to more inclusive services like Amazon Prime.

Rogue Amoeba unveils SoundSource for macOS — Rogue Amoeba has unveiled SoundSource, a macOS tool that provides access to critical audio settings. With it, users can instantly change the audio devices used for input, output, and sound effects, adjust the volume levels of those devices, and more.
SoundSource runs on macOS 0.10 and higher. A free fully-functional trial available for download. While in trial mode, SoundSource’s features will disable after 10 minutes of use. The unrestricted full version can be purchased for US$10. Owners of any current Rogue Amoeba application for Mac are eligible for a complimentary SoundSource license. To do that, you enter your email address, name and license code for another Rogue Amoeba product (in my case, Audio Hijack)  on this page and they send you a Sound Source license.

iPhone 7+ portraits, night photography, Fake News, Pages popular, smart TVs stealing info


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Apple posts new iPhone 7 Plus commercials to highlight portrait camera — Apple has two new commercials out promoting iPhone 7 Plus’s Portrait camera. That’s the two-lens camera unique to iPhone 7 Plus that allows photographs to have a shallow depth of field (meaning a blurry background and sharp foreground). The pieces explain in very simple terms what Portrait mode on iPhone 7 Plus does for a photo.

iPhone night photography tips — Whether you want to shoot the stars or capture the mysterious, romantic, or magical feeling of a scene at night, there are tricks to the trade. Taking great pictures at night requires skill, accessories, and the right settings. That’s not always easy to do with the stock Camera app, so here are some tips to improve your iPhone night photography.

Apple working to combat fake news in News app, Eddy Cue says — Apple’s internet service chief Eddy Cue in an interview Monday night said the tech sector has a responsibility to protect consumers from the recent scourge of fake news, revealing Apple is working on backend solutions to the problem.

Pages, Numbers, Keynote among 10 most popular mobile business apps — The use of mobile apps for business is heating up with nearly 80% of companies using more than 10 apps for business, according to MobileIron, a company “founded on the idea that mobile apps and data would become fundamental to mobilizing business workflows.” And Apple’s apps are doing well. The ten top apps are Webex, AnyConnect, Concur, Adobe Acrobat, Pulse Secure, Keynote, Numbers, Pages, Google Maps and Word.

Smart TV surveillance — At least one TV maker has been collecting and selling your viewing habits. Secret assaults on our systems are cloaked in deception. Here’s how to stop surveillance by smart TVs from Vizio, Samsung, and LG to protect your privacy.

Cindori VR Desktop, Genius Bar revives 30yo Mac SE


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Cindori’s VR Desktop lets you use a Mac with some VR headsets — Cindori has introduced VR Desktop, a US$19.99 app that lets you use macOS together with Virtual Reality (VR) headsets. It requires macOS 10.11 or later and Oculus Rift DK2.
According to the folks at Cindori, VR Desktop allows you to:
• Create a giant virtual multi-monitor workspace that works seamlessly with macOS and third party applications;
• Play games and watch movies in custom virtual environments;
• Enhance your macOS experience by loading custom virtual environments with a multiple screen setup.
For now VR Desktop only works with the the Oculus Rift dev kit (DK2). However, Cindori plans to support other VR headsets.

Genius Bar Revives 30 Year Old Mac SE — British Tech Network host Ewen Rankin took his 30 year old Mac SE prototype to a Genius Bar at an Apple Store. With the help of friends he got ahold of Mac OS System 3.3 on floppy disks – the operating system the SE originally shipped with – and then made his way to the Apple Store.
The geniuses were more than happy to help out even though the Mac was older than some of them, and in the end they got it up and running.

Tuesday Talk ~ Smartphones and predictions


(iPhone 8 concept image from iPhone8i)
(iPhone 8 concept image from iPhone8i)

In 1984, Apple, which had already been making computers since 1977, introduced the Macintosh. The ease of use and all-in-one form factor changed the computing industry, although the ‘real’ computer users scoffed. That said, the Mac didn’t really take off until the Desktop Publishing revolution happened a couple of years later.
In 2001, Apple introduced the iPod and dramatically revolutionised portable music. The hegemony of the iPod was only really broken by smartphones, which gradually became everyone’s default music vessels.

In 2007, Apple introduced the iPhone, which kicked off the smartphone revolution. Steve Jobs, in his announcement, hoped for just one percent of the worldwide mobile phone market share! That would have been 10 million phones in 2008. Apple sold 4.7 million iPhones in the first three months, but the first Android phones came out in November 2008, which has remained the only real competitor. In 2010, Jobs met with Google exec Eric Schmidt and threatened him over copying features for Android… Schmidt had been on Apple’s board.
Android had 43% of the smartphone market by mid 2011. Android’s share is now dominant, largely due to lower-price models, but it’s unlikely Apple will reduce prices since it’s just not the way the Inc works.
But this year, Apple releases it’s tenth anniversary model (nominally, iPhone 8) and already pundits reckon it will cost over US$1000 (about NZ$1400). This is really steep when you can get capable smartphones for a couple of hundred these days, so Apple had better make something pretty compelling for that price. NZ$1400 makes me quail, frankly, and I need a new iPhone this year.

Apple is a very different company in 2017. iPhone changed everything after it was introduced in ’07, including Apple revenue which is now dramatically in the iPhone camp, but Apple was ‘like the wild west‘ ten years ago compared to its rigid structures and hierarchies in ’17. Back then, things were hard to control, but it also meant potentially crazy ideas could sometimes flourish.
Former Apple engineer Bob Burrough reckons Tim Cook has tried to eliminate executive conflict within Apple and grow middle management — but so doing, has crippled the Mac maker’s old spirit.
There does appear to be a lack of cohesion; Jobs’ megalomaniac vision certainly managed to focus things. Chinese telephonics and networking giant Hawaii reckons it can overtake Apple in 2018. Apple has some work to do, for sure. But on price? The cheapest iPhone Apple sells is the US$400 iPhone SE. Huawei’s least expensive smartphone retails for about US$50. Flooding the market with cheap always works, of course, but great is still great.

iPhone 8 needs to be really great.