Tuesday Talk ~ Post PC and iPad toast


macpro-inside

Steve Jobs would have turned 62 last week, and among many of the quite revolutionary things he said, in this case near the end of his time, was that the PC era was over. He imagined iPad would embody its replacement. However, Macs are still selling in large numbers, although sales aren’t growing, while iPad plateaued a couple of years back and has been sitting at the same level. In fact, all device sales have plateaued; the point is Mac sales took a whole lot longer to level out. So today, it looks like iPads haven’t replaced Macs, and although some people use them as their primary devices, they tend to accompany rather than to replace, at least for users with needs beyond the superficial.

For those who only browse, email/message and read, iPads are ideal tablets. For those wanting to do serious work, it really depends on the work. Apple’s beefy, powerful iPad Pro is really just an untethered Cintiq-style drawing device. Sure, you can also browse, email/message and read, and you can conceivably rough-out a sound or film project, but serious users will soon end up on a PC of some sort because the manipulation, although direct (via fingertips and maybe a stylus) on a tablet, still lags behind what’s possible with a keyboard and mouse/trackpad/etc.
As soon as you start adding physical input devices (apart from the Pencil) to iPads, well hell, you may as well have a Mac and be done with it.

It’s the portable Macs that have really worked for Apple. As Apple Insider points out, If you’re still wondering why Apple hasn’t updated its desktop Macs (the mini and Pro), their relative importance to Apple’s revenues certainly plays a factor. Apple sells truckloads of portable Macs, and comparatively few iMacs and even less of the overpriced, underperforming Mac Pros.
Many think the Mac Pro will soon disappear altogether, especially since it needs a monitor as a separate purchase, and Apple’s nomination for that vaunted position, in place of its own overpriced but excellent monitor, is the very troubled LD UltraFine.
This sounds doom and gloom, but the fact remains the large iMac is all-round wonderful: beautiful, powerful and with a truly excellent display. Most videographers and audio engineers are more than happy to work on these, and they’re saving money. Apple could do a lot to make these even better, if the Pro gets the heave-ho. 

Gloom and doom? I don’t think so. It’s easy for me to sound sour in these columns, but around the time Apple releases a great new iPhone, we could also be getting Kaby Lake MacBook Pros, awesome new iMacs and an iPad revision. To me, that’s good times and lots to look forward to. I won’t be missing the Mac Pro, and most  pro users have abandoned these long ago anyway, for cheaper faster PCs. They might be pleased to come back to Mac just for the superior operating system.

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