Apple 5th most trusted, thermal printer driver, ad policy


(Image from DesignArch)
(Image from DesignArch)

Apple places 5th on corporate reputation poll, Samsung drops 42 spots — Apple is the fifth most reputable company in the United States, with the results of an annual poll into the public perception of a company putting the iPhone producer ahead of Disney, Google, Tesla, and Netflix in the rankings. Microsoft is at 20 while Amazon came in first. Last year Samsung was 7th, but the Galaxy Note fires and the scandal that has seen the CEO arrested haven’t even helpful.

Peninsula Group launches thermal printer label drivers for macOS — The Peninsula Group has released a series of free macOS-compatible drivers that support thermal printer manufacturers including Zebra, Datamax, Honeywell and Brady with the goal of making it easier to print labels.
Using web based shipping services form companies like UPS, FedEx and DHL is now possible; even Amazon FBA is supported. You can print readable barcodes, text and images from any website or application.

Apple’s marketing efforts to focus more on digital, regional campaigns — According to Adweek, Apple has restructured its relationship with its ad agency, TBWA\Media Arts Lab, to focus more on creating digital and regional campaigns and less on translating, or ‘localizing’, big brand campaigns for global markets.

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