Is it time to admit Apple Watch is a success? Apple CEO Tim Cook has stated the last holiday period was the company’s “best quarter ever” for Apple Watch, both in units and revenues, “with holiday demand so strong that we couldn’t make enough.” Yet the tech community seems to think it’s not doing well, or even that it’s a failure.
John Gruber just thinks it should be considered a watch, rather than a ‘smartwatch’. In September last year, Gruber points out, Apple Watch sales were second only to Rolex. Strangely, perhaps, when I tried the first version of the Apple Watch, what put me off was the lag in many operations. Once I had to send a unit back, I found the thing I missed the most was having the time on my wrist at all, so I went out and bought a watch which cost me just NZ$100 (about US$73). Couldn’t be happier.
Of course, I never got to try the second version of the Watch (Series 2), so I never got to compare. Which at least spared me from spending another few hundred dollars on something with an Apple logo on it. What did impress me was superb build quality and very clever design, I loved being able to choose my Watch faces, and I loved the wonderful ease of changing straps – still a finicky mission on a normal watch.
I figured I would have got used to all the great features if it wasn’t for those little lags that, eventually, stopped me even trying to do things, although I understand the latest versions are significantly faster, by up to 50%. But if you’re still not satisfied even after updating to watchOS 3, which also added speed enhancements, it is possible to speed a Watch up via various settings.
Series 2 has its own GPS which means you don’t have to have your iPhone on you to track fitness etc – this never actually bothered me as I cycle and walk with my iPhone in my pocket anyway.
But hey, I’m not wearing an Apple Watch. I’m wearing a Timex Weekender. What about you?