Apple is still super successful, still shipping new things, still innovating. However, considering its massive R&D spend, it’s voracious buying of one tech startup and innovator after another, somehow shipping dates slip, gaps between product releases seem to be expanding and some anomalous products emerge. For example, iPhone 7 ships without an audio port, just Lightning one end and USB the other, then a month later Apple ships the new MacBook Pro with an audio port and no way of directly connecting the new iPhone without buying the Apple Lightning to USB-C Cable as an extra.
I can’t think of another time when you could directly plug two Apple products into each other. But more worrying is the long gap between the original 2012 MacBook Pro with Retina Display and the Late 2016 MacBook Pro: four years before a major case change and real laptop innovation. Really, Apple couldn’t have done this faster, with all its power, talent and resources? While I appreciate Apple’s long-held predilection to only release products that are absolutely ready (the other tack would be exemplified by Samsung’s disastrous incendiary smartphones), this still seems a weirdly convoluted process.
Some think the criticism of Apple has taken a disturbing new turn. Once upon a time it was almost laughable. People who knew very little about Apple would post the most ridiculous criticisms. (That said, I still hear them sometimes: ‘Apple isn’t compatible’. ‘Apple is just for home use …’ Duh!)
However, that’s changing: now people who love Apple products – absolute devotees like (and including) me, are criticising Apple too. There are distinct Apple tribes, according to some, and they clash. These come under Audiophiles, Applications and Technical Professionals, at least according to the Mac Observer.
But there’s another tribe the article above doesn’t mention: those who buy Apple’s products just because they like them – their use doesn’t go very deep, and actually, they don’t really care who makes what. Apple can act overly entranced with this big, often uncaring tribe, and to me, this is the real problem.
As for the more deeply-engaged tribes enumerated above, I’m not sure I buy this argument, at least for myself: I usually get on with any other Apple fan of any category. In my experience, we all feel we’re in the same boat.
But that boat is listing.
Once criticism shifts to a sense of betrayal, as it has with some people I know (in this case, over the Mac Pro, and the new MacBook Pro simply isn’t powerful enough to placate them), mark my words: it’s really hard to come back from that.
I’ve never thought ‘Apple can do no wrong’. I’ve had plenty to criticise over the years, but the bottom line is what usually keeps me with Apple. And it’s a very attractive bottom line: