Here we are, all hanging on for new Macs. I know at least ten people in the same boat as me. We’ve been clinging on to our Macs, keeping them running, afraid to upgrade because we know, or at least think we know (while definitely fervently hoping) that a new model is imminent. This goes specifically for the MacBook Pro, which hasn’t had a full update (just some some minor refreshes) since 2012.
It’s worse for Mac Pro users …if there are any left. When that first round Pro tower came out in 2013, it was expensive but hey, it was the fastest and best. However, that didn’t last long and even a year later you could get a higher-specced PC for considerably less. This has been very difficult for Pro users to swallow, and some have even jumped ship to powerful Unix boxes while others must be thinking enviously along the same lines.
It’s not as if other manufacturers failed to notice Pro-user unhappiness, making more easily expandable, higher-specced and cheaper PCs available. The Pro hasn’t been updated in three years. Meanwhile, the excellent, but overpriced (going by the competition’s prices) Apple Thunderbolt display has been cancelled entirely, with no replacement. Luckily there are excellent high-quality displays you can plug in, in their stead, but the Thunderbolt offered some handy extra ports. But there are no rumours that Apple is even looking at a Pro update. Pro users who wanted to stay with Apple have been buying very well-specced 27-inch iMacs instead.
Apple has almost limitless resources, yet seems to have chosen to all but abandon its strongest, and most powerful, supporters.
Leaving Mac lines to languish is starting to affect sales. According to both Gartner and IDC, during the third quarter (3Q) of 2016, Apple shipped five million Macs – down from 5.4 million in the year-ago quarter, according to Gartner or from 5.8, according to IDC: a 13.4% decline. You can’t blame this on sales lost to iPad, since tablet sales aren’t picking up the slack. And there is no way on Earth that a powerful iPad even begins to be able to do what a good MacBook Pro can do, even if the latest iPad Pro outperforms the overpriced, virtually port-free MacBook. The problem, everyone agrees, is the stale Mac line-up.
Of course, the MacBook Pro is strongly rumoured to be undergoing work and everyone has been hoping it will arrive by the end of this October, although that date is getting uncomfortably close. For a professional user, an Air or worse, MacBook just can’t even begin to cut it. With a good MacBook Pro, you really can produce an entire movie, soundtrack and plenty more. It’s a really strong machine. And it has a good array of ports – if Apple cuts these, there will be a lot of disappointment.
The tragedy of all this is that if Apple doesn’t produce something spectacular, the professional crisis will depend and maybe even become a tipping point.