iPhone 6s ‘Ridiculously Powerful’ — Apple has a new message to promote iPhone 6s: the company is calling it Ridiculously Powerful. Part of Apple’s “Not much has changed” campaign, the spot focuses on how fast the processor is in the new iPhone 6s, how good the graphics are, how great the camera is (and the processing that can be done on the device), and more. Note the cameo by Jon Favreau.
Apple is stealing Android users in record numbers — A new report from Consumer Intelligence Research Partners — as noted by RCR Wireless News — says Apple is stealing users from Android in record numbers. The study is based on a survey of 300 US Apple users October 27 through November 12.
Apple Shows Off ‘Hey Siri’ in new spot — Apple is promoting the Hey Siri feature that allows you to activate Siri hands-free using that spoken command. In typical Apple fashion, it’s not an explainy piece, however. Instead, Apple shows different people using the feature in several situations. Entitled ‘iPhone 6s – Hey Siri’, the spot is part of Apple’s ‘Not much has changed’ series of commercials.
Ford Sync update brings Siri Eyes Free support to more than 5M vehicles — Detroit automaker Ford enabled Siri Eyes Free integration for more than five million car owners with the release of a Sync infotainment system software update on Thursday, an upgrade compatible with cars dating back to the 2011 model year.
Authors Guild, Barnes & Noble, others file brief supporting Apple in Supreme Court appeal of e-book antitrust case — The Authors Guild, Authors United, Barnes & Noble, and the American Booksellers Association have filed an amicus brief with the Supreme Court backing Apple in its attempt to appeal a 2013 antitrust case over ebook deals.