Apple Stock, Beats gets its own section on Apple Store, women at Apple, Spaceship, Gatekeeper


Apple shares rose on buyback
Apple shares rose on buyback

Apple’s stock buybacks spurred massive share price increase — With Apple making more money than it knows what to do with, the company in March of 2012 announced a capital return program consisting of stock buybacks and dividends. The initial program was designed to return $45 billion in value to shareholders, but as the money continued to roll in, Apple earlier this year upped the program to $130 billion.
With the majority of Apple’s $130 billion capital return program centring on stock buybacks, Apple’s share price has been on quite a roll of late.

Beats by Dr Dré now has its own section on the Apple Store online
Beats by Dr Dré now has its own section on the Apple Store online

Beats by Dr Dre gets its own section on Apple’s online store — Apple on Thursday updated its online storefront to give newly-official subsidiary Beats by Dr Dre its own section under the store’s Accessories category, days after shuttering Beats’s own internet shop. The new section offers Beats’s entire hardware product line, including headphones and portable speakers. Also up for grabs are accessories like protective sleeves and the “Pill Dude” personified speaker stands for the Beats Pill. (Yes, it’s in the NZ Store too, pictured above.)

Integrating women into the Apple community — Brianna Wu writes “No one else in the industry seems to include women in its messaging like it [Apple] does. The company doesn’t market its products with testosterone-soaked machismo. It doesn’t send embarrassing tweets about booth babes …
“But it’s very hard for me to reconcile this consumer-facing Apple with the development company that put no women on stage this year for either the 2014 Worldwide Developers Conference keynote or the more-technical State of the Union. It’s difficult to connect this Apple I know and trust with the endless sea of white, male faces I saw at Yerba Buena Gardens during this year’s WWDC Bash. Women buy Apple products. We develop on Apple hardware. But we’re still not yet well-represented in Apple’s developer community.” [This is a very good read, and something we should all be thinking about.]

Apple Campus 2 Update: on track for 2016 move in, new pics — Demolition and construction is well underway for Apple’s new “space ship” campus, and new information from the city of Cupertino says the project should be finished by the end of 2016. The city also released new photos showing the construction so fay along with how the campus fits in with the surrounding area.

How to secure your Mac with OS X Gatekeeper — OS X Mountain Lion was the first version to introduce the Gatekeeper security mechanism. (It was also retrofitted into Lion 10.7.5.) This how-to article, with an FAQ slant, explains how to use it to make your Mac more secure from malware.